Since the age of the millennials, social media has significantly impacted our daily lives. The emergence of the digital age has had a profound effect on industries all over the world. Due to which new technologies created are growing at an exponential rate.
In order to determine the best and most effective examples of social media presence amongst the 4 and 5 star hotels in Mumbai. Zefer Brand Consultants conducted an independent study to understand the growth of social media platforms amongst the Hotel Industry.
Zefer began its analysis in February 2016 and started collecting social media data on hotels which were present in Mumbai. The brands selected are categorised as 4 and 5 star hotels which have a domestic and international presence.
To give the reader a basic demographic, Zefer features an estimated 200 social media accounts of 65 hotels in Mumbai.
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